Ivan Mejia, E-Commerce Manager at JW Marriott Hotel Lima and JW Marriott El Convento Cusco.
The JW Marriott Hotel Lima and JW Marriott El Convento Cusco are 2 landmark Marriott International luxury hotels in Peru. Modern excellence awaits both business and leisure travellers at these two top JW Marriott locations.
In this dynamic travel market, it is increasingly hard to drive bookings through our own direct channel. In order to promote our own channels, we need to be able to ensure our guests they will have the best deal when they book direct. I needed a way to monitor our rate parity across our brand and distribution channels, aiming for zero parity discrepancies, a tall order! My hotels have a distinct traveller profile with different length of stay averages and a unique distribution channel mix. I’m always looking for ways to maximise each distribution channel and leveraging every opportunity they offer.
Since I started using the platform, I’ve especially focused on the parity solutions the tool offers. Rate Insight by OTA Insight sends me detailed parity reports for the properties I’m responsible for, exactly when I need them. It takes me only minutes to know the market and pricing situation of my hotels.
Rate Insight saves me time finding parity issues and gives me a broader view of my inventory across the board. Parity issues are automatically highlighted and I can quickly identify and pick up when new distribution channels are not selling the correct rates. As an E-commerce manager, Rate Insight by OTA Insight is exactly the easy-to-use and user-friendly product I need to help me optimise my revenue of online channels in different markets.
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Receiving my OTA rates info each morning is such a time saver as a General Manager since there are a lot of duties to perform and not enough hours in a day. I am able to look at competitor rates or changes they made on future dates that happened overnight and have everything in one place.
It reduces my research time in order to make quick strategic rate decisions as we are in a market where rates needed to be changed more than normal to stay competitive. My OTA emails are one of the first things I open each morning so I can get that taken care of right away and not lose revenue.
Because of the success of our management company’s first hotel implementing OTA Insight, it has made our revenue management strategizing that much easier to the point we are implementing this tool at 10 more of our properties!
The set-up was easy, support is readily available, and the new Revenue feature just made this tool that much more valuable. I have worked for many hotel brands, and with a very reasonable monthly fee, this tool’s ROI ranks as one of the best!
I am really enjoying using OTA insight on a daily basis. The system is user friendly and gives important parameters to improve your business.
Overall, I gain time and could directly see an impact on my average rate as it gives me market intelligence, all combined in one solution.
The simple and user-friendly interface of OTA Insight really sets the platform apart from the competition.
I get all my key decision making factors being measured and reported on one easy to follow screen.
It's an intuitive and user friendly tool extremely helpful for our revenue managers, providing timely and accurate rate shops straight into our RMS solution.
Live shops are done within seconds and all the rates are live linked in case you want to check the data.
We were actively looking for a powerful tool allowing our revenue managers to efficiently manage online rate and inventory parity, screen our rate competitiveness and gather additional market insights to improve on market knowledge.
OTA Insight provides all of these as a one stop solution in a very user-friendly platform and offer great instant support for our teams.