Brandon Burtis, Corporate Director of Revenue at Pacifica Hotels.
Experience the Pacific Coast with Pacifica Hotels – a premier collection of California beach hotels from San Francisco to San Diego, with two additional locations in Hawaii and Florida. The Pacifica Hotels brand prides itself on a boutique hotel experience, which allows for highly personalised and friendly service, a quieter ambiance, and greater affordability.
Prior to OTA Insight our biggest challenge was utilising timely, accurate data for our competitive pricing. We previously worked with a tool that did not give us the accuracy we were after. By the time a rateshop was run, delivered via email and then actioned by Revenue Management it was already outdated. We were looking for a business intelligence tool that was simple but powerful, with an easy UI that could be quickly learned across all disciplines in the hotels so it wasn't just Revenue Management holding all the data. We also wanted the ability to pull on-demand rates across all distribution channels at once.
Rate Insight by OTA Insight offers on-demand rate shops at our fingertips and can shop all of our distribution channels, multiple LOS and even throws in added perks like an events calendar, online review ranking and parity monitoring. Rate Insight has fast become my "go to" tool for investigating any pricing issues across our portfolio by offering on-demand services for competitive rate pricing and parity. My Rate Insight reports give me a quick look at all of our hotels' price positioning and parity first thing every morning so I can start the day knowing our hotels are positioned to steal market share.
Using both the Rate Insight report subscriptions and parity dashboard, my day-to-day time-saving has been immediate. By shopping multiple rate types and channels at once, and the ability to monitor multiple LOS, we’ve been able to uncover opportunities with our own pricing strategy. As a result, we are in a better position to compete against some of our larger competitors and gain market share. In the past six months, we’ve managed to lower the frequency of undercutting by OTAs in our hotel portfolio down to only 3% of the time.
Download the full customer story here. Discover how Rate Insight can help you make smarter pricing decisions.
Receiving my OTA rates info each morning is such a time saver as a General Manager since there are a lot of duties to perform and not enough hours in a day. I am able to look at competitor rates or changes they made on future dates that happened overnight and have everything in one place.
It reduces my research time in order to make quick strategic rate decisions as we are in a market where rates needed to be changed more than normal to stay competitive. My OTA emails are one of the first things I open each morning so I can get that taken care of right away and not lose revenue.
Because of the success of our management company’s first hotel implementing OTA Insight, it has made our revenue management strategizing that much easier to the point we are implementing this tool at 10 more of our properties!
The set-up was easy, support is readily available, and the new Revenue feature just made this tool that much more valuable. I have worked for many hotel brands, and with a very reasonable monthly fee, this tool’s ROI ranks as one of the best!
I am really enjoying using OTA insight on a daily basis. The system is user friendly and gives important parameters to improve your business.
Overall, I gain time and could directly see an impact on my average rate as it gives me market intelligence, all combined in one solution.
The simple and user-friendly interface of OTA Insight really sets the platform apart from the competition.
I get all my key decision making factors being measured and reported on one easy to follow screen.
It's an intuitive and user friendly tool extremely helpful for our revenue managers, providing timely and accurate rate shops straight into our RMS solution.
Live shops are done within seconds and all the rates are live linked in case you want to check the data.
We were actively looking for a powerful tool allowing our revenue managers to efficiently manage online rate and inventory parity, screen our rate competitiveness and gather additional market insights to improve on market knowledge.
OTA Insight provides all of these as a one stop solution in a very user-friendly platform and offer great instant support for our teams.