Before we implemented OTA Insight’s platform, it was hard to access the data we needed when we needed it. Manual research, rate shopping and data collection were only part of the challenge. It was also difficult to align the information and use it to discover the market trends and make accurate demand predictions. The situation was similar in regards to internal data. Running reports, extracting information and organising it in an easy-to-read format was extremely time-consuming.
OTA Insight’s tools have transformed the way I work. They’re like a 24/7 buffet where I can get all the live data I need, any time of the day. I start with a look at Market Insight to see who will be travelling in the next 90 days. This window is perfect for us since it matches our current booking lead time. Next, I check Revenue Insight to see if I already have bookings for markets with emerging demand. Depending on my on-the-books business, I adjust my pricing and cancellation policies to optimise my positioning. Here, I use compset data from Rate Insight.
All this has become a smooth and efficient process. Now, I can use live, forward-looking data to make well-informed pricing and distribution decisions and always stay a step ahead of the competition.
"OTA Insight’s tools have transformed the way I work. They’re like a 24/7 buffet where I can get all the live data I need, any time of the day."
The parity tab in Rate Insight has been instrumental in achieving one of my major goals – increasing our direct bookings. For that, we need to offer the same or a better rate than our partners. Rate disparity cases used to make that difficult and we frequently lost business to channels that were undercutting us.
While I worked hard to solve this problem, it took a lot of time, manual research and logins from various locations via VPN to uncover and correct rate disparity cases. Rate Insight has been a gamechanger here. It reveals which OTAs are undercutting us, and we can correct the situation immediately. That has led to a 215% increase in direct bookings because now our website consistently offers the best deal.
"Being able to see when and where our bookings will be coming from helps us allocate our resources to the most promising markets."
Due to the way our rates and meal packages are set up, we have many different rate codes. That made it challenging to get a clear overview, track and analyse our performance in the past. Revenue Insight makes this much easier because it allows me to change how the rate codes are displayed in the reports. Now, I can group related codes and compress data to get a comprehensive overview. But it’s also possible to drill down and see details for every rate code, market segment, agent or OTA. This reveals trends in pick-up or cancellations and gives me the chance to react appropriately.
Market Insight’s hotspot view complements that because it shows how demand progressed over the past eight weeks. That gives me an even deeper understanding of our performance relative to the market and helps me discover more upcoming opportunities.
"OTA Insight’s outstanding customer service has helped me make the most of OTA Insight’s tools and it sets them apart from other tech providers."
If you don’t invest in the right tech tools, you lose a lot of time gathering and organising data. But you can’t afford that if you want to win business in a competitive environment.
OTA Insight’s tools solve this issue from the moment you implement them. Their live and forward-looking data helps you save time, optimise your positioning and drive revenue.
This gives you a huge advantage over your competition and allows you to get and stay ahead of them. That’s true everywhere but especially if your compset is slow to adopt new technology.