HEI began as a hotel investment and management company in the late 1980’s and has now grown into an industry-recognised owner and operator of a $12 billion portfolio of leading full-service branded and luxury independent hotels. As a management company, HEI consistently sets high standards of excellence and ensures that all of their associates have the tools, training and support necessary to excel.
We spoke with Jeremy See, Vice President of Revenue Management at HEI, who as well as leading on revenue management for the group, has general oversight of 80 hotels, making sure that they are at the forefront of what's new in the industry, including technology solutions. Jeremy helped us better understand how Rate Insight has enabled him and his team to become more time efficient and do more with less in recent times.
"We would estimate the tool cuts out half an hour from every day, being able to see live shops and essentially check four or five boxes in ten to fifteen minutes, as opposed to taking 30 to 45 minutes previously."
The best part about Rate Insight is that the user interface is so simple. It's intuitive and straightforward, which is exactly what you need from a business tool. You open the page and with the colour codes, it makes it very easy to read. We can look at shops for one hotel for the next three months in a few minutes, flip to a different hotel and do the same thing, or even go to the multi hotel mode and see everything quickly.
Having those options is key for us, especially when managing multiple properties. We can show the data to external parties as well as it’s very intuitive.
Rate Insight provides the answers to the questions our teams are asking with just a few clicks and there’s no need to schedule reports in advance, which saves us time as objectives and needs frequently change. Plus, it’s live shopped quick, so the data is never old.
So those two factors combined saved us time and helped us be more efficient. We would estimate the tool cuts out half an hour from every day, being able to see live shops and essentially check four or five boxes in ten to fifteen minutes, as opposed to taking 30 to 45 minutes previously.
"From an efficiency standpoint, it's given us the one resource we cannot control, which is time back. It’s given us time back in our working day."
We are definitely getting value for our investment with Rate Insight. It’s difficult to calculate return in dollars, but looking at it very simply, the team is much more efficient and happier with OTA Insight. From an efficiency standpoint, it's given us the one resource we cannot control, which is time back. With that extra time at our disposal, we are able to spend more time thinking strategically or getting that extra cup of coffee.
"Rate Insight helps you understand your market easily, quickly and often."
I want to go as far away as I can! We were supposed to go to Paris about this time last year. We were about two days away from when the borders closed. Had it been a week before, we probably would have gone and perhaps been stuck there for a little bit. Depending on border controls, we would probably go as far away as we can just be in a very different place to experience a different culture.