Roseate Hotels & Resorts, the India-based luxury hospitality brand, offers a collection of six properties in India and the UK. Each one tells its own story through carefully curated design, art, hospitality and personalised service. Several more exciting openings are currently in the pipeline and will soon bring Roseate’s avant-garde, imaginative and contemporary design to more of India’s most fabled destinations.
We recently had a chat with Sam Allen, Cluster Revenue Manager for Roseate Hotels & Resorts’ three UK properties. He shared with us how he and the commercial team at Roseate leverage OTA Insight’s integrated business and market intelligence (BI & MI) platforms to develop data-driven pricing strategies, accurately forecast demand and execute highly targeted promotional campaigns in a market that is finally beginning to see solid post-lockdown recovery.
"Overall, we’ve seen a strong uptick in demand since restrictions were loosened. OTA Insight’s tools have helped us make the most of this because they provide the data we need to make the right pricing decisions and gain market share."
OTA Insight’s dashboard has become our go-to source for comprehensive live market, compset and performance data. Thanks to the platform’s easy-to-read format, we no longer spend time checking multiple sources for information.
The fact that all their data is live makes these BI tools even more of a game-changer. Instead of having to manually collect information that may soon be outdated, we can confidently move straight into analysis and decision-making because we have reliable data.
For example, with Market Insight we can see how demand evolves in real time. When an event is announced in London, the tool shows how this impacts different areas in the city and we can react to that immediately. This gives us a competitive edge because we see demand shifts early on and can make the most of the opportunities they bring.
"Since the data we get from OTA Insight’s tools is live and all in one place, we can easily stay on top of the latest developments, react quickly to demand shifts and make the most of every opportunity."
Using a fully integrated tech stack has gained importance for several reasons. It saves tremendous amounts of time because the systems handle many of the previously manual work steps.
When looking at BI and MI tools in particular, integrations bring together internal and external data from various sources. This helps create a more complete picture of the market and a hotel’s position therein. Since the data we get from OTA Insight’s tools is live and all in one place, we can easily stay on top of the latest developments, react quickly to demand shifts and make the most of every opportunity.
"Since using OTA Insight’s BI tools, it only takes our revenue and sales teams a few minutes and a couple of clicks to compile their data for reports and presentations."
Our markets are changing so much right now, and nothing is quite as it was. In times like these, it’s especially important to invest in tech tools that help you understand and make the most of both expected and unexpected developments.
For this, I recommend OTA Insight’s business intelligence tools to every hotelier. The platform is so user-friendly and saves us so much time because it pulls data together in the clearest and most concise way. This makes the information much easier to understand, act on, share and engage with.