You now need to combine both traditional and modern market segmentation, along with a deep understanding of post-pandemic trends to tailor your pricing and promotional strategy to win the revenue management game.
In the second part of this travel demand bulletin, we examine the flight and hotel search data for some of Europes popular cities to see what trends are beginning to emerge.
Across the globe, travel restrictions are falling away. Popular travel destinations that have had their travel restrictions removed are starting to see surges in interest as consumers try to compensate for two years of curtailed travel.
In 2022, the disruption for the hospitality industry is still evident. However, the resources to understand where the issues are coming from and how to guide your property through them are not always forthcoming.
As a result of the pandemic, the function of revenue management has taken on a whole new dynamic which comes with its own set of unique challenges and opportunities.
Lise Kerckhove is the Team Lead Data Analytics based in the Ghent office. We caught up with Lise to learn more about her role, and what makes her tick.
In an industry looking to rebound, the convergence of hotels and vacation rentals means that it is even more vital to understand the market and implement a comprehensive commercial strategy.
By looking at Market Insight data we can see that early pre-booking demand for Greece is rising. But what pricing strategies are hotels in these destinations using to capture demand?
OTA Insight has acquired Transparent, and together, we're excited to equip our customers with real commercial advantage through high-quality data insights.
As markets open up again, there is an opportunity to leverage your own, as well as market OTB data to optimise your commercial strategy.
With India's travel restrictions lifting, we examine flight and hotel search data to see if early signs of demand are sparking recovery in the travel and hospitality industry.
Antoine Choain is a Business Development Executive in the EMEA region in the French market. We caught up with Antoine to find out a little bit more about him, and his time at OTA Insight.
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