3 March 2018 | BI and data analysis, Pricing strategy, Revenue management, Rate parity, Industry technology
Since we launched in 2012, OTA Insight has proven many times over to be the leading platform for hospitality professionals looking to price their rooms and sell them on the right channels. From day one, our company’s mission has been to help the hospitality industry visualise and leverage data. As OTA Insight has now grown to 80+ employees, and more than 20,000 customers in 140 countries are using the platform, we decided it was time for a new image, alongside a product update.
We wanted to make our message crystal clear to others wishing to join the OTA Insight family. OTA Insight’s new core message is “Empowering smarter revenue and distribution decisions”. A statement which reflects our vision to become the global leader in data intelligence for the hospitality industry with proven solutions that empower hoteliers to make smarter revenue and distribution decisions.
With a new message come clearly defined solutions. The OTA Insight platform now offers 3 world-class products, indispensable to both single and multi-properties:
Rate Insight - Make smarter pricing decisions
Parity Insight - Keep control of your distribution cost
Revenue Insight - Optimise your channel mix
In addition to our new messaging and product updates, we launched a brand-new website. The completely redesigned website offers visitors and customers richer insight into our company’s revolutionary products and exciting expansion. It offers quick and easy access to in-depth product information and a valuable resource centre (sign up here for the latest insights) that holds all company news, upcoming events, blogs, ebooks, and articles.
Looking forward to setting many more hotels up for success with OTA Insight,
Co-Founder & CEO
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