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Now is the time to develop a holistic commercial mindset and strategy, driven by real-time historical, current and future-looking data, which bridges the gaps between your departmental silos.

Hotel and flight searches now suggest that consumers are already looking ahead to the next travel windows in spring and summer, indicating growing consumer confidence that they will be able to travel to popular summer destinations in the medium to long term.

Sharad Kapur, a commercial leader with more than 20 years in the hospitality industry, including head of Revenue Strategy at Hyatt Hotels and Resorts, gives his thoughts on big data, related analytics and their role within the hotel industry.

In the second post in this series we leverage the new Rate Strategy feature available within Rate Insight to break down critical rate patterns in North America among chain and independent hotels.

In this post we leverage the new Rate Strategy feature available within Rate Insight (enterprise subscription) to break down critical rate patterns in North America and how you should adapt to these trends.