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As new pockets of demand emerge and hotels segment their guests even further, revenue managers are even more crucial than they were prior to COVID. And they’re now relying on new, top-of-funnel data sets with deeper insights into traveler intent to make informed decisions.

With the road to recovery taking various approaches and forms in different countries, regions and cities, we wanted to understand how revenue managers believe their markets will develop, how they see their business mix change as well as which pricing and distribution decisions they will be making.

In this part of our Germany recovery series we looked at pickup and demand for the remainder of 2020 and what's expected for 2021. 

The evolution of how hoteliers and revenue managers’ pricing strategies have changed under these new circumstances are continued in this second part of the analysis. Find out price change per star rating, hotel size, and hotel type.

The initial strategy for Orlando hotels will center around targeting drive markets, primarily leisure business, and then phase into the larger regional domestic market moving into the early fall. 

Together with some seasoned revenue management experts, we explore how recovery could look and what to keep in mind during these times.