As popular travel destinations in Europe emerge from months of uncertainty and cancellations, we use OTA Insight’s tech stack to examine the evolution of the rate strategies of destinations across the continent, to see how hoteliers are capturing increasing demand in 2022.
You now need to combine both traditional and modern market segmentation, along with a deep understanding of post-pandemic trends to tailor your pricing and promotional strategy to win the revenue management game.
Across the globe, travel restrictions are falling away. Popular travel destinations that have had their travel restrictions removed are starting to see surges in interest as consumers try to compensate for two years of curtailed travel.
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