New top-of-funnel search data available from OTA Insight shows the announcement of several promising COVID-19 vaccines might be the shot in the arm hotels needed to get a true recovery under way.
Market Insight provides real time information and suggestions, based on the most current culmination of data points around GDS, major OTA’s, Meta-Sites, flight and consumer searches, alternative lodging, and public holidays/events.
Click through to understand how Chinese hoteliers perceive in the current market changes, how they are strategising, and learn more about their pricing and distribution strategy.
Announcing the latest Market Insight innovation, Aggregated View. OTA Insight is releasing two additional Market Insight updates: Flight search Domestic breakdown and Hotel Search Patterns.
Hoteliers who weigh pre-booking and upper-funnel data more heavily than historical data will come out stronger because they will be able to bring together revenue and marketing strategies for greater market share.
Traditionally teams have relied on post-booking data, such as historical performance and on-the-books data, and then compared that with a static set of competitors. There are now more forward-looking data sets that allow teams to get a glimpse into traveler behavior.
As new pockets of demand emerge and hotels segment their guests even further, revenue managers are even more crucial than they were prior to COVID. And they’re now relying on new, top-of-funnel data sets with deeper insights into traveler intent to make informed decisions.
Looking to more accurately forecast at your hotel during these challenging times? We're here to help. In this post, we'll help you forecast with confidence, with three categories of data needed to drive strategic decision making.
With the road to recovery taking various approaches and forms in different countries, regions and cities, we wanted to understand how revenue managers believe their markets will develop, how they see their business mix change as well as which pricing and distribution decisions they will be making.
Knowing what your competition is up to has become a key part of revenue management and is more important now than ever before. Find out how you can make the most of competitor data during market recovery and get out ahead when markets recover.
In this part of our Germany recovery series we looked at pickup and demand for the remainder of 2020 and what's expected for 2021.
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