Share your views: five-minute hotelier survey

We created a short survey to help us understand and respond to the changing needs of the hotel industry more scientifically. The results will be shared on our blog later this year, offering our readers an insider view of the rapidly changing hotel landscape too.

Taking just five minutes to complete, the anonymous survey investigated many of the key challenges and opportunities faced by 21st-century revenue managers and those in related roles, including: parity and distribution issues; metasearch and your marketing spend; and disruptive technology, from Blockchain to AI.

Earlier this year we conducted a poll on our website, which revealed that of these KPIs - occupancy, average daily rate (ADR), revenue per available room (RevPAR) and gross operating profit per available room (GOPPAR) - RevPAR was by a large margin considered the single most important metric; over half (53.4%) of our respondents chose this option.

polling-question-results

But this survey, while very quick to complete, asked a lot more.

Whether you feel in control of your rate parity strategy
How satisfied you are with the technology you currently use
How many different OTA channels you’re contracted with - and how many OTA channels you think your properties feature on
Your marketing and advertising activities, generally and with regard to metasearch

On the vexed issue of parity, let us know what in your experience is the main cause of parity. Is it metasearch? Wholesalers? OTAs? Issues with channel managers or other technology? Or is it a combination of these? And what’s the main reason to maintain parity - protecting your revenue or your brand reputation?

We were also interested in your views on:

What’s likely to have the largest future impact for distribution in the next one to three years - is it Airbnb? Google? Amazon? OTAs? Metasearch? Blockchain?
Geographical regions that you think will most impact on this in the same period
The technologies that will impact on the hospitality industry most in the next 12 months

Our survey has now closed - thank you for giving your views!