We created a short survey to help us understand and respond to the changing needs of the hotel industry more scientifically. The results will be shared on our blog later this year, offering our readers an insider view of the rapidly changing hotel landscape too.
Taking just five minutes to complete, the anonymous survey investigated many of the key challenges and opportunities faced by 21st-century revenue managers and those in related roles, including: parity and distribution issues; metasearch and your marketing spend; and disruptive technology, from Blockchain to AI.
Earlier this year we conducted a poll on our website, which revealed that of these KPIs - occupancy, average daily rate (ADR), revenue per available room (RevPAR) and gross operating profit per available room (GOPPAR) - RevPAR was by a large margin considered the single most important metric; over half (53.4%) of our respondents chose this option.
But this survey, while very quick to complete, asked a lot more.
On the vexed issue of parity, let us know what in your experience is the main cause of parity. Is it metasearch? Wholesalers? OTAs? Issues with channel managers or other technology? Or is it a combination of these? And what’s the main reason to maintain parity - protecting your revenue or your brand reputation?
We were also interested in your views on:
Our survey has now closed - thank you for giving your views!
We provide user-friendly revenue management tools to hoteliers and hotel management companies