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Forecasting hotel demand: Is flight and hotel search data a reliable indicator of market demand?

Is forward-looking flight and hotel search data a capable signifier of market demand? We investigate and show how predictive market intelligence holds the key. 

Hotel revenue management post-pandemic: A guide to market segmentation and pricing rooms correctly

You now need to combine both traditional and modern market segmentation, along with a deep understanding of post-pandemic trends to tailor your pricing and promotional strategy to win the revenue management game. 

How has the field of hotel revenue management evolved following Covid-19?

As a result of the pandemic, the function of revenue management has taken on a whole new dynamic which comes with its own set of unique challenges and opportunities. 

Why do the lines between the hotel and short-term rental space continue to blur?

In an industry looking to rebound, the convergence of hotels and vacation rentals means that it is even more vital to understand the market and implement a comprehensive commercial strategy.

OTA Insight joins forces with Transparent

OTA Insight has acquired Transparent, and together, we're excited to equip our customers with real commercial advantage through high-quality data insights. 

The ultimate guide to on-the-books data for hoteliers in 2022

As markets open up again, there is an opportunity to leverage your own, as well as market OTB data to optimise your commercial strategy.

Master your hotel commercial strategy - Predicting demand & pricing correctly

To knit commercial teams together for optimal efficiency you need a holistic commercial strategy that is supported by the four pillars of: predict, price, distribute and analyse.

A team driven by customer success: Expert SaaS support for hoteliers

Hoteliers provide world class service to their guests, and they deserve to receive nothing less from their tech providers. OTA Insight prides itself on delivering 24/7 support

Capturing travel demand: Hotel pricing and promotional strategies in Thailand and Australia

As destinations look forward to early signs of market recovery, hotel and flight search data suggest that there is increasing interest for travel to Thailand and Australia. But what pricing strategies are hotels in these destinations using to capture demand? 

How to break the 'Silo Mentality' at your hotel with a successful commercial strategy

Now is the time to develop a holistic commercial mindset and strategy, driven by real-time historical, current and future-looking data, which bridges the gaps between your departmental silos.

Adopting hotel revenue management software doesn't have to be a struggle

Solving your headaches around hotel software is a lot easier when you have a supportive partner every step of the way.

Hotels & Big-Data by Sharad Kapur

Sharad Kapur, a commercial leader with more than 20 years in the hospitality industry, including head of Revenue Strategy at Hyatt Hotels and Resorts, gives his thoughts on big data, related analytics and their role within the hotel industry.

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