As markets open up again, there is an opportunity to leverage your own, as well as market OTB data to optimise your commercial strategy.
Is forward-looking flight and hotel search data a capable signifier of market demand? We investigate and show how predictive market intelligence holds the key.
You now need to combine both traditional and modern market segmentation, along with a deep understanding of post-pandemic trends to tailor your pricing and promotional strategy to win the revenue management game.
As a result of the pandemic, the function of revenue management has taken on a whole new dynamic which comes with its own set of unique challenges and opportunities.
OTA Insight has acquired Transparent, and together, we're excited to equip our customers with real commercial advantage through high-quality data insights.
To knit commercial teams together for optimal efficiency you need a holistic commercial strategy that is supported by the four pillars of: predict, price, distribute and analyse.
Discover the latest news and events from OTA Insight, navigate through our blog, read views on industry news and download resources about revenue management solutions.