You now need to combine both traditional and modern market segmentation, along with a deep understanding of post-pandemic trends to tailor your pricing and promotional strategy to win the revenue management game.
As a result of the pandemic, the function of revenue management has taken on a whole new dynamic which comes with its own set of unique challenges and opportunities.
In an industry looking to rebound, the convergence of hotels and vacation rentals means that it is even more vital to understand the market and implement a comprehensive commercial strategy.
OTA Insight has acquired Transparent, and together, we're excited to equip our customers with real commercial advantage through high-quality data insights.
As markets open up again, there is an opportunity to leverage your own, as well as market OTB data to optimise your commercial strategy.
To knit commercial teams together for optimal efficiency you need a holistic commercial strategy that is supported by the four pillars of: predict, price, distribute and analyse.
Hoteliers provide world class service to their guests, and they deserve to receive nothing less from their tech providers. OTA Insight prides itself on delivering 24/7 support
As destinations look forward to early signs of market recovery, hotel and flight search data suggest that there is increasing interest for travel to Thailand and Australia. But what pricing strategies are hotels in these destinations using to capture demand?
Now is the time to develop a holistic commercial mindset and strategy, driven by real-time historical, current and future-looking data, which bridges the gaps between your departmental silos.
Solving your headaches around hotel software is a lot easier when you have a supportive partner every step of the way.
Sharad Kapur, a commercial leader with more than 20 years in the hospitality industry, including head of Revenue Strategy at Hyatt Hotels and Resorts, gives his thoughts on big data, related analytics and their role within the hotel industry.
In the second post in this series we leverage the new Rate Strategy feature available within Rate Insight to break down critical rate patterns in North America among chain and independent hotels.
Discover the latest news and events from OTA Insight, navigate through our blog, read views on industry news and download resources about revenue management solutions.