In recovery there is a need to disregard past forecasting approaches and make use of new, forward-looking data points to inform decision making.
Hoteliers who make confident, proactive decisions, grounded in data, will emerge from this reopening and budgeting period with the foundations for success.
This budget season, high-quality data will be key to navigating the increasingly complex business environment post-Covid.
Using Market Insight, we will take a look at three popular U.S. destinations: New York City, Salt Lake City, Utah, Miami, Florida, and the key indicators that are showing positive trends leading up to 2021.
Market Insight provides real time information and suggestions, based on the most current culmination of data points around GDS, major OTA’s, Meta-Sites, flight and consumer searches, alternative lodging, and public holidays/events.
Click through to understand how Chinese hoteliers perceive in the current market changes, how they are strategising, and learn more about their pricing and distribution strategy.
Hoteliers who weigh pre-booking and upper-funnel data more heavily than historical data will come out stronger because they will be able to bring together revenue and marketing strategies for greater market share.
Traditionally teams have relied on post-booking data, such as historical performance and on-the-books data, and then compared that with a static set of competitors. There are now more forward-looking data sets that allow teams to get a glimpse into traveler behavior.
With the road to recovery taking various approaches and forms in different countries, regions and cities, we wanted to understand how revenue managers believe their markets will develop, how they see their business mix change as well as which pricing and distribution decisions they will be making.
In this part of our Germany recovery series we looked at pickup and demand for the remainder of 2020 and what's expected for 2021.
Travel restrictions in Germany have been lifted. We looked at how hotels in Berlin, Cologne, Frankfurt, Hamburg and Munich have reacted and when is an uptick in demand for these cities expected.
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