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Hoteliers who weigh pre-booking and upper-funnel data more heavily than historical data will come out stronger because they will be able to bring together revenue and marketing strategies for greater market share.

With the road to recovery taking various approaches and forms in different countries, regions and cities, we wanted to understand how revenue managers believe their markets will develop, how they see their business mix change as well as which pricing and distribution decisions they will be making.

Travel restrictions in Germany have been lifted. We looked at how hotels in Berlin, Cologne, Frankfurt, Hamburg and Munich have reacted and when is an uptick in demand for these cities expected.

We have observed from our new market data how hoteliers and revenue managers’ pricing strategies have evolved in this new environment and what does this mean year over year?

With early signs of recovery now showing across China, this article looks at what levers and tactics hoteliers should deploy using the data available, as well as forward-facing strategies that can positively impact the bottom line at the hotel and corporate level.

The COVID-19 pandemic has created unprecedented government actions across the globe. Restrictions are now being slowly lifted, and we take a deep dive into market conditions in Vienna.