Market Insight provides real time information and suggestions, based on the most current culmination of data points around GDS, major OTA’s, Meta-Sites, flight and consumer searches, alternative lodging, and public holidays/events.
Click through to understand how Chinese hoteliers perceive in the current market changes, how they are strategising, and learn more about their pricing and distribution strategy.
Hoteliers who weigh pre-booking and upper-funnel data more heavily than historical data will come out stronger because they will be able to bring together revenue and marketing strategies for greater market share.
Traditionally teams have relied on post-booking data, such as historical performance and on-the-books data, and then compared that with a static set of competitors. There are now more forward-looking data sets that allow teams to get a glimpse into traveler behavior.
With the road to recovery taking various approaches and forms in different countries, regions and cities, we wanted to understand how revenue managers believe their markets will develop, how they see their business mix change as well as which pricing and distribution decisions they will be making.
In this part of our Germany recovery series we looked at pickup and demand for the remainder of 2020 and what's expected for 2021.
Travel restrictions in Germany have been lifted. We looked at how hotels in Berlin, Cologne, Frankfurt, Hamburg and Munich have reacted and when is an uptick in demand for these cities expected.
The evolution of how hoteliers and revenue managers’ pricing strategies have changed under these new circumstances are continued in this second part of the analysis. Find out price change per star rating, hotel size, and hotel type.
We have observed from our new market data how hoteliers and revenue managers’ pricing strategies have evolved in this new environment and what does this mean year over year?
The initial strategy for Orlando hotels will center around targeting drive markets, primarily leisure business, and then phase into the larger regional domestic market moving into the early fall.
With early signs of recovery now showing across China, this article looks at what levers and tactics hoteliers should deploy using the data available, as well as forward-facing strategies that can positively impact the bottom line at the hotel and corporate level.
Discover the latest news and events from OTA Insight, navigate through our blog, read views on industry news and download resources about revenue management solutions.