As we emerge from the pandemic, revenue managers need to be more data-centric and develop a pricing strategy that can compress analysis, decision-making and implementation down into a much shorter timeframe. It’s time to re-evaluate, reset, and be resurgent in a fiercely competitive landscape.
In recovery there is a need to disregard past forecasting approaches and make use of new, forward-looking data points to inform decision making.
Hoteliers who make confident, proactive decisions, grounded in data, will emerge from this reopening and budgeting period with the foundations for success.
This budget season, high-quality data will be key to navigating the increasingly complex business environment post-Covid.
With more than six years of experience as both a programmer and data scientist, Joanna Kochel is an inspiration for young and aspiring data scientists. We recently interviewed her to learn what her Young ICT Lady of the Year nomination means to her.
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