In an industry looking to rebound, the convergence of hotels and vacation rentals means that it is even more vital to understand the market and implement a comprehensive commercial strategy.
OTA Insight has acquired Transparent, and together, we're excited to equip our customers with real commercial advantage through high-quality data insights.
As markets open up again, there is an opportunity to leverage your own, as well as market OTB data to optimise your commercial strategy.
Hoteliers who make confident, proactive decisions, grounded in data, will emerge from this reopening and budgeting period with the foundations for success.
Click through to understand how Chinese hoteliers perceive in the current market changes, how they are strategising, and learn more about their pricing and distribution strategy.
With the road to recovery taking various approaches and forms in different countries, regions and cities, we wanted to understand how revenue managers believe their markets will develop, how they see their business mix change as well as which pricing and distribution decisions they will be making.
Knowing what your competition is up to has become a key part of revenue management and is more important now than ever before. Find out how you can make the most of competitor data during market recovery and get out ahead when markets recover.
Together with some seasoned revenue management experts, we explore how recovery could look and what to keep in mind during these times.
Data interpretation is key to success. Hoteliers, now more than ever, are in need for advanced technology to assess how and when markets will recover.
Find out the differences between free and paid rate shoppers to determine what your hotel needs and how to choose the best rate shopper for your property.
What effect is COVID-19 having on your market? For most, the question is how much of an impact it's having. So often, the first step is quantifying demand, as we explore here.
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