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How to improve hotel business performance by combining forward-looking data in your tech stack

By leveraging forward-looking search data, hoteliers can implement effective demand forecasts. But, what tech tools tools can you use with a predictive demand intelligence solution to improve business performance ?

Today is the new tomorrow: streamlining hotels’ commercial strategies

By adopting the right technology solutions that use real-time historical, current and future-looking data to deliver commercial insights, hoteliers and their commercial teams are visualising opportunities, despite the challenges.

Capturing travel demand: Hotel pricing and promotional strategies in Europe

As popular travel destinations in Europe emerge from months of uncertainty and cancellations, we use OTA Insight’s tech stack to examine the evolution of the rate strategies of destinations across the continent, to see how hoteliers are capturing increasing demand in 2022.

The top 3 challenges facing independent hotel commercial teams in 2022

In 2022, the disruption for the hospitality industry is still evident. However, the resources to understand where the issues are coming from and how to guide your property through them are not always forthcoming. 

Employee Spotlight - Lise Kerckhove, Team Lead Data Analytics

Lise Kerckhove is the Team Lead Data Analytics based in the Ghent office. We caught up with Lise to learn more about her role, and what makes her tick. 

Why do the lines between the hotel and short-term rental space continue to blur?

In an industry looking to rebound, the convergence of hotels and vacation rentals means that it is even more vital to understand the market and implement a comprehensive commercial strategy.

Capturing travel demand: Hotel pricing and promotional strategies in Greece

By looking at Market Insight data we can see that early pre-booking demand for Greece is rising. But what pricing strategies are hotels in these destinations using to capture demand? 

OTA Insight joins forces with Transparent

OTA Insight has acquired Transparent, and together, we're excited to equip our customers with real commercial advantage through high-quality data insights. 

Capturing travel demand: Hotel pricing and promotional strategies in Thailand and Australia

As destinations look forward to early signs of market recovery, hotel and flight search data suggest that there is increasing interest for travel to Thailand and Australia. But what pricing strategies are hotels in these destinations using to capture demand? 

‘Leadership from Chaos’ London 2021 - How can hotels forecast and manage revenue given the volatility of travel?

OTA Insight’s CCO and Co-founder, Gino Engels, recently spoke at Leadership from Chaos London and provided analysis on the recovery of Europe’s travel and hotel industry backed by forward-looking data.

Travel takes flight in Europe: a spotlight on 3 key destination markets

Vaccination programmes are accelerating significantly around Europe and international travel is beginning to return. Here, we take a look at data for three key destination markets on the continent.

The start of a travel comeback in the United States: a spotlight on 4 key destination markets

As the vaccine rollout has accelerated across the United States and restrictions have eased, travel has started to return. Here, we take a look at data on four key destination markets in the country. 

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