The initial strategy for Orlando hotels will center around targeting drive markets, primarily leisure business, and then phase into the larger regional domestic market moving into the early fall.
With early signs of recovery now showing across China, this article looks at what levers and tactics hoteliers should deploy using the data available, as well as forward-facing strategies that can positively impact the bottom line at the hotel and corporate level.
Cancellations continue to outpace bookings in major markets, but some cities have turned the tide and are working their way to turn this ratio again. We take a look at the latest developments, including OTB and flight data.
The COVID-19 pandemic has created unprecedented government actions across the globe. Restrictions are now being slowly lifted, and we take a deep dive into market conditions in Vienna.
To help navigate the COVID-19 planning process, we've pulled together expert perspectives on different scenarios, along with tips when planning for each.
What effect is COVID-19 having on your market? For most, the question is how much of an impact it's having. So often, the first step is quantifying demand, as we explore here.
Using data from our wholesaler analyses and regular parity reports, we ask in the wake of Amoma’s demise: who’s next in line for the rogue OTA title?
With recent distribution developments likely to jolt hoteliers into revisiting their parity systems, we recap on the issues in the chain of guest to OTA to distributor to hotel - and how Marriott is pushing back.
Transactions that the now-out-of-business Amoma dealt with were measured in the billions. What will happen to the hefty sums still lying in their coffers?
OTA Insight's Gino Engels headlined PhocusWire last week, with insights into wholesale changes in distribution in the wake of Amoma’s demise and moves from both Marriott and Expedia.
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