Blog

By leveraging forward-looking search data, hoteliers can implement effective demand forecasts. But, what tech tools tools can you use with a predictive demand intelligence solution to improve business performance ?

As popular travel destinations in Europe emerge from months of uncertainty and cancellations, we use OTA Insight’s tech stack to examine the evolution of the rate strategies of destinations across the continent, to see how hoteliers are capturing increasing demand in 2022.

Lise Kerckhove is the Team Lead Data Analytics based in the Ghent office. We caught up with Lise to learn more about her role, and what makes her tick. 

By looking at Market Insight data we can see that early pre-booking demand for Greece is rising. But what pricing strategies are hotels in these destinations using to capture demand? 

As destinations look forward to early signs of market recovery, hotel and flight search data suggest that there is increasing interest for travel to Thailand and Australia. But what pricing strategies are hotels in these destinations using to capture demand? 

Vaccination programmes are accelerating significantly around Europe and international travel is beginning to return. Here, we take a look at data for three key destination markets on the continent.