Hoteliers who weigh pre-booking and upper-funnel data more heavily than historical data will come out stronger because they will be able to bring together revenue and marketing strategies for greater market share.
Traditionally teams have relied on post-booking data, such as historical performance and on-the-books data, and then compared that with a static set of competitors. There are now more forward-looking data sets that allow teams to get a glimpse into traveler behavior.
Millennials, mobile booking and "rogue" OTAs are just a few developments the new decade has in store for the travel and hospitality industry. Find out what OTA Insight predicts for 2020.
With recent distribution developments likely to jolt hoteliers into revisiting their parity systems, we recap on the issues in the chain of guest to OTA to distributor to hotel - and how Marriott is pushing back.
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