Blog

Receive a curated section of our best content direct in your inbox

Filter by Topic
Loading OTA Blog

5 Ways to leverage forward-looking data to maximise hotel revenue during market recovery

Hoteliers who weigh pre-booking and upper-funnel data more heavily than historical data will come out stronger because they will be able to bring together revenue and marketing strategies for greater market share.

Why data is no longer just for the revenue team

Traditionally teams have relied on post-booking data, such as historical performance and on-the-books data, and then compared that with a static set of competitors. There are now more forward-looking data sets that allow teams to get a glimpse into traveler behavior.

Futurecasting 2020: What’s ahead for hospitality?

Millennials, mobile booking and "rogue" OTAs are just a few developments the new decade has in store for the travel and hospitality industry. Find out what OTA Insight predicts for 2020.

Amoma’s collapse: how hotels are pushing back against rogue OTAs

With recent distribution developments likely to jolt hoteliers into revisiting their parity systems, we recap on the issues in the chain of guest to OTA to distributor to hotel - and how Marriott is pushing back.

PhocusWire: Google price-matching: are hotel bookings next?

Last month, industry-leading news outlet PhocusWire examined what might be next for Google’s..

Taking the lead: forward-thinking hotel industry experts speak

We interviewed a panel of industry experts on key factors affecting the market and captured their..

Hospitality tech trends from HITEC Minneapolis

Last week the OTA Insight team attended HITEC, in Minneapolis, United States. The four-day event is..

Metasearch blues: how meta and wholesale contribute to disparity: part 2

Last week we started a discussion on metasearch, a channel that, in theory at least, is a welcome..

Metasearch blues: how meta and wholesale contribute to disparity: part 1

In theory, the metasearch channel is a welcome addition for hotel marketers. Consumers love the..

PhocusWire: What happens to rate parity when Airbnb is an OTA?

Last week, industry-leading news outlet PhocusWire examined how Airbnb threatens to disrupt..

How to get a fuller picture of your competitors' room rates

Not all room rates are created equal. As travellers, we understand this. Yet, when rate shopping as..

Tech and techniques to maximise the hotel metrics that matter most to you: part 2

In this two-part series, we break down the technology and techniques that help hoteliers boost the..

Four-pillars-ebook-banner