Blog

OTA Insight’s CCO and Co-founder, Gino Engels, recently spoke at Leadership from Chaos London and provided analysis on the recovery of Europe’s travel and hotel industry backed by forward-looking data.

As we emerge from the pandemic, revenue managers need to be more data-centric and develop a pricing strategy that can compress analysis, decision-making and implementation down into a much shorter timeframe. It’s time to re-evaluate, reset, and be resurgent in a fiercely competitive landscape.

In recovery there is a need to disregard past forecasting approaches and make use of new, forward-looking data points to inform decision making.

This budget season, high-quality data will be key to navigating the increasingly complex business environment post-Covid.

On the 9 – 12 March 2021, the travel and hospitality industry will gather digitally at ITB Berlin, one of the world’s leading travel trade shows. Here is a snapshot of some key things to look forward to during the week.

With many prognosticators suggesting it will be 2024 or 2025 before the hospitality industry has fully “recovered,” it might be tempting to keep the purse strings tight and bide your time. But, the hoteliers looking to position their properties as leaders in their markets are preparing now.