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Hotel revenue management post-pandemic: A guide to market segmentation and pricing rooms correctly

You now need to combine both traditional and modern market segmentation, along with a deep understanding of post-pandemic trends to tailor your pricing and promotional strategy to win the revenue management game. 

How has the field of hotel revenue management evolved following Covid-19?

As a result of the pandemic, the function of revenue management has taken on a whole new dynamic which comes with its own set of unique challenges and opportunities. 

Why do the lines between the hotel and short-term rental space continue to blur?

In an industry looking to rebound, the convergence of hotels and vacation rentals means that it is even more vital to understand the market and implement a comprehensive commercial strategy.

OTA Insight joins forces with Transparent

OTA Insight has acquired Transparent, and together, we're excited to equip our customers with real commercial advantage through high-quality data insights. 

The ultimate guide to on-the-books data for hoteliers in 2022

As markets open up again, there is an opportunity to leverage your own, as well as market OTB data to optimise your commercial strategy.

Master your hotel commercial strategy - Predicting demand & pricing correctly

To knit commercial teams together for optimal efficiency you need a holistic commercial strategy that is supported by the four pillars of: predict, price, distribute and analyse.

Capturing travel demand: Hotel pricing and promotional strategies in Thailand and Australia

As destinations look forward to early signs of market recovery, hotel and flight search data suggest that there is increasing interest for travel to Thailand and Australia. But what pricing strategies are hotels in these destinations using to capture demand? 

7 hospitality industry trends to watch in 2022: Part 2

It’s a milestone moment for the hospitality industry. The impact of the pandemic is undeniable, and with that stress comes mega-trends that ripple throughout the industry, that you need to be looking out for.

7 hospitality industry trends to watch in 2022: Part 1

It’s a milestone moment for the hospitality industry. The impact of the pandemic is undeniable, and with that stress comes mega-trends that ripple throughout the industry, that you need to be looking out for.

Preparing for recovery: 7 considerations when reopening your hotel and budgeting for 2022

Hoteliers who make confident, proactive decisions, grounded in data, will emerge from this reopening and budgeting period with the foundations for success.

A look at your new revenue strategy in 2021

What are the most important post-pandemic changes that have forced hoteliers to adapt?

7 Hospitality trends that require a shift in strategy

With many prognosticators suggesting it will be 2024 or 2025 before the hospitality industry has fully “recovered,” it might be tempting to keep the purse strings tight and bide your time. But, the hoteliers looking to position their properties as leaders in their markets are preparing now.

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