OTA Insight Blog | Pricing strategy

Filter by Topic

The ultimate guide to on-the-books data for hoteliers

As markets open up again, there is an opportunity to leverage your own, as well as market OTB data to optimise your commercial strategy.

What is RevPAR? How to calculate it and how to optimise it at your hotel

Read our expert guide on RevPAR: Find out what it is, and learn how to calculate and optimise it at your hotel.

New hotel rate parity and distribution issues for 2023 and how to fix them

In this blog, we explore the complexities of rate parity in today's distribution landscape and uncover the trends making parity tracking even more challenging than ever.

Maximising hotel revenue in high season: Hotel room pricing for 8 summer festivals

Take a deep dive into the data from some of the world's biggest and best music festivals to learn how hotel revenue can be optimised during these periods of exceptionally high demand.

How to get a fuller picture of your competitors' room rates

We trust rate shopper data to show us the truth, and often it can. But only if it comes from an apples-to-apples comparison. We discuss what this means.

Top 15 features to look for in a rate shopper

Rate shoppers have become an essential tool for hoteliers. But what should you look for when choosing one for your property? We select the top 15 features to consider.

Hotel revenue management post-pandemic: A guide to market segmentation and pricing rooms correctly

You now need to combine both traditional and modern market segmentation, along with a deep understanding of post-pandemic trends to tailor your pricing and promotional strategy to win the revenue management game.

How has the field of hotel revenue management evolved following Covid-19?

As a result of the pandemic, the function of revenue management has taken on a whole new dynamic which comes with its own set of unique challenges and opportunities.

OTA Insight joins forces with Transparent

OTA Insight has acquired Transparent, and together, we're excited to equip our customers with real commercial advantage through high-quality data insights.

Master your hotel commercial strategy - Predicting demand & pricing correctly

To knit commercial teams together for optimal efficiency you need a holistic commercial strategy that is supported by the four pillars of: predict, price, distribute and analyse.

Capturing travel demand: Hotel pricing and promotional strategies in Thailand and Australia

As destinations look forward to early signs of market recovery, hotel and flight search data suggest that there is increasing interest for travel to Thailand and Australia. But what pricing strategies are hotels in these destinations using to capture demand?

7 hospitality industry trends to watch in 2022: Part 2

It’s a milestone moment for the hospitality industry. The impact of the pandemic is undeniable, and with that stress comes mega-trends that ripple throughout the industry, that you need to be looking out for.