Hoteliers who weigh pre-booking and upper-funnel data more heavily than historical data will come out stronger because they will be able to bring together revenue and marketing strategies for greater market share.
Traditionally teams have relied on post-booking data, such as historical performance and on-the-books data, and then compared that with a static set of competitors. There are now more forward-looking data sets that allow teams to get a glimpse into traveler behavior.
Looking to more accurately forecast at your hotel during these challenging times? We're here to help. In this post, we'll help you forecast with confidence, with three categories of data needed to drive strategic decision making.
With the road to recovery taking various approaches and forms in different countries, regions and cities, we wanted to understand how revenue managers believe their markets will develop, how they see their business mix change as well as which pricing and distribution decisions they will be making.
Knowing what your competition is up to has become a key part of revenue management and is more important now than ever before. Find out how you can make the most of competitor data during market recovery and get out ahead when markets recover.
In this part of our Germany recovery series we looked at pickup and demand for the remainder of 2020 and what's expected for 2021.
Travel restrictions in Germany have been lifted. We looked at how hotels in Berlin, Cologne, Frankfurt, Hamburg and Munich have reacted and when is an uptick in demand for these cities expected.
The evolution of how hoteliers and revenue managers’ pricing strategies have changed under these new circumstances are continued in this second part of the analysis. Find out price change per star rating, hotel size, and hotel type.
We have observed from our new market data how hoteliers and revenue managers’ pricing strategies have evolved in this new environment and what does this mean year over year?
Together with some seasoned revenue management experts, we explore how recovery could look and what to keep in mind during these times.
Data interpretation is key to success. Hoteliers, now more than ever, are in need for advanced technology to assess how and when markets will recover.
Cancellations continue to outpace bookings in major markets, but some cities have turned the tide and are working their way to turn this ratio again. We take a look at the latest developments, including OTB and flight data.
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