You now need to combine both traditional and modern market segmentation, along with a deep understanding of post-pandemic trends to tailor your pricing and promotional strategy to win the revenue management game.
In 2022, the disruption for the hospitality industry is still evident. However, the resources to understand where the issues are coming from and how to guide your property through them are not always forthcoming.
As a result of the pandemic, the function of revenue management has taken on a whole new dynamic which comes with its own set of unique challenges and opportunities.
In an industry looking to rebound, the convergence of hotels and vacation rentals means that it is even more vital to understand the market and implement a comprehensive commercial strategy.
OTA Insight has acquired Transparent, and together, we're excited to equip our customers with real commercial advantage through high-quality data insights.
As markets open up again, there is an opportunity to leverage your own, as well as market OTB data to optimise your commercial strategy.
To knit commercial teams together for optimal efficiency you need a holistic commercial strategy that is supported by the four pillars of: predict, price, distribute and analyse.
Hoteliers provide world class service to their guests, and they deserve to receive nothing less from their tech providers. OTA Insight prides itself on delivering 24/7 support
Now is the time to develop a holistic commercial mindset and strategy, driven by real-time historical, current and future-looking data, which bridges the gaps between your departmental silos.
Solving your headaches around hotel software is a lot easier when you have a supportive partner every step of the way.
It’s a milestone moment for the hospitality industry. The impact of the pandemic is undeniable, and with that stress comes mega-trends that ripple throughout the industry, that you need to be looking out for.
Sharad Kapur, a commercial leader with more than 20 years in the hospitality industry, including head of Revenue Strategy at Hyatt Hotels and Resorts, gives his thoughts on big data, related analytics and their role within the hotel industry.
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