Is forward-looking flight and hotel search data a capable signifier of market demand? We investigate and show how predictive market intelligence holds the key.
By leveraging forward-looking search data, hoteliers can implement effective demand forecasts. But, what tech tools tools can you use with a predictive demand intelligence solution to improve business performance ?
By adopting the right technology solutions that use real-time historical, current and future-looking data to deliver commercial insights, hoteliers and their commercial teams are visualising opportunities, despite the challenges.
You now need to combine both traditional and modern market segmentation, along with a deep understanding of post-pandemic trends to tailor your pricing and promotional strategy to win the revenue management game.
In 2022, the disruption for the hospitality industry is still evident. However, the resources to understand where the issues are coming from and how to guide your property through them are not always forthcoming.
As a result of the pandemic, the function of revenue management has taken on a whole new dynamic which comes with its own set of unique challenges and opportunities.
In an industry looking to rebound, the convergence of hotels and vacation rentals means that it is even more vital to understand the market and implement a comprehensive commercial strategy.
OTA Insight has acquired Transparent, and together, we're excited to equip our customers with real commercial advantage through high-quality data insights.
As markets open up again, there is an opportunity to leverage your own, as well as market OTB data to optimise your commercial strategy.
To knit commercial teams together for optimal efficiency you need a holistic commercial strategy that is supported by the four pillars of: predict, price, distribute and analyse.
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