Traditionally teams have relied on post-booking data, such as historical performance and on-the-books data, and then compared that with a static set of competitors. There are now more forward-looking data sets that allow teams to get a glimpse into traveler behavior.
As new pockets of demand emerge and hotels segment their guests even further, revenue managers are even more crucial than they were prior to COVID. And they’re now relying on new, top-of-funnel data sets with deeper insights into traveler intent to make informed decisions.
Looking to more accurately forecast at your hotel during these challenging times? We're here to help. In this post, we'll help you forecast with confidence, with three categories of data needed to drive strategic decision making.
With the road to recovery taking various approaches and forms in different countries, regions and cities, we wanted to understand how revenue managers believe their markets will develop, how they see their business mix change as well as which pricing and distribution decisions they will be making.
Knowing what your competition is up to has become a key part of revenue management and is more important now than ever before. Find out how you can make the most of competitor data during market recovery and get out ahead when markets recover.
In this part of our Germany recovery series we looked at pickup and demand for the remainder of 2020 and what's expected for 2021.
Travel restrictions in Germany have been lifted. We looked at how hotels in Berlin, Cologne, Frankfurt, Hamburg and Munich have reacted and when is an uptick in demand for these cities expected.
The evolution of how hoteliers and revenue managers’ pricing strategies have changed under these new circumstances are continued in this second part of the analysis. Find out price change per star rating, hotel size, and hotel type.
We have observed from our new market data how hoteliers and revenue managers’ pricing strategies have evolved in this new environment and what does this mean year over year?
The initial strategy for Orlando hotels will center around targeting drive markets, primarily leisure business, and then phase into the larger regional domestic market moving into the early fall.
With early signs of recovery now showing across China, this article looks at what levers and tactics hoteliers should deploy using the data available, as well as forward-facing strategies that can positively impact the bottom line at the hotel and corporate level.
Together with some seasoned revenue management experts, we explore how recovery could look and what to keep in mind during these times.
Discover the latest news and events from OTA Insight, navigate through our blog, read views on industry news and download resources about revenue management solutions.