Global hotel pricing and promo trends

Discover how hotels adapt pricing and promotional strategies to match current market conditions

COVID-19 has plunged the hotel industry into uncharted territory, as demand continues to shift. Hoteliers now face a host of new questions when building a successful pricing and promotional strategy.

 

To help you adapt to dynamic market conditions during, OTA Insight has developed data sets that track worldwide pricing and promotional trends at city level.

 

Updated weekly, Global hotel pricing and promo trends provides a free snapshot overview -  revealing how hoteliers are reacting to various demand levels with pricing and promotional strategies in key global markets. This resource can serve as a guiding reference point for your own market.

 

With Global hotel pricing and promo trends, you can now uncover city-level discounting strategies, including:

    • What percentage of hotels are using mobile discounts to capture last minute bookings to capitalise on domestic demand?

    • How are hotels using rate flexibility - how many properties are offering non-ref vs. semi-flex rates?

    • How hotels are using LOS discounting for 2 and 3 nights?

    • Median breakfast cost
    • What is the range in cancellation days before arrival?

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Methodology

Using Rate Strategy*, we present three-night length-of-stay discounting, the percentage of hotels with mobile discounts and the percentage of hotels offering non-refundable and semi-flex rates. These destinations are key markets in: APAC, EMEA and AMER.

We examine all of the rates offered by hotels in these cities for the data points mentioned above, generating a city-level overview of pricing and promotional strategies. 

The charts summarizes the rate strategies of destinations over certain time frames. They are measured against other relevant destinations to  provide a more complete understanding of rate strategies, on a global scale.

*Global hotel pricing and promo trends is a data project of Rate Strategy, a feature within Rate Insight, that provides a high-level overview of  competitors' long-term pricing and promotional strategies in your market.

Regional Markets


 

APAC

 

 

EMEA

 

 

AMER

 

Interested to see city-level pricing and promotional strategies in your market?

Sign up for a FREE consultation of Global hotel pricing and promo trends to benchmark pricing and promotional strategies against your city-level data.

Global hotel pricing and promo trends displays city-level data for six data sets, across an additional 274 cities to those shown here, enabling you to benchmark rate strategies for your destination.

Additional data-sets available in Global hotel pricing and discounting trends, include:

  • LOS 2 discount
  • Median breakfast cost
  • Cancellation days before arrival

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