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Providing user-friendly revenue management tools to hoteliers and hotel management companies.

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Trusted by over 50,000 hotels in 168 countries

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Crowne-Plaza
Carloson
Red
NH
Holiday-Inn
Wyndham
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Find out about

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  • Hoteliers' views on rate parity
  • Parity performance overview
  • Rate disparity range between OTAs and brand.com
  • Distribution flow
  • Contracted and non-contracted channel performance
  • Where contracted and non-contracted issues are coming from
  • Key findings

Why should I read it?

Surveys indicate disparity is a headache for most revenue managers, so the chances are it's a concern for you and your colleagues.

At OTA insight, we have been conducting an ongoing survey on the current state of parity, where key early findings already show that more than half of the hotel professionals surveyed don’t feel in control of their parity, even though they are satisfied with the technology they're using. This raises some questions on how parity is perceived among hoteliers and where they feel they should be versus where they currently stand.

Read this annual review to understand the European and North American markets' parity performance and see where disparity issues are originating.

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AI-powered technology, supported by advanced anomaly detection and automated integrity control ensure the industry's most accurate, complete and reliable data.
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Intuitive dashboards with real-time data and instant drill-down capabilities enables customers to quickly identify and seize opportunities.
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