An examination into the impact of major events on hospitality markets, with the FIFA World Cup in Qatar providing hoteliers with a blueprint to fully capitalise on events, no matter the moment or location.
During major events like the World Cup, demand is at its highest - there is a unique opportunity to seize bookings and maximise profitability.
In order to do this, hoteliers need to be able to sell their rooms at the optimal price. Selling out early, and at a lower than market rate could mean leaving money on the table. On the other hand, pricing too much above the market could mean losing out on bookings. Both scenarios spell missed opportunity.
By examining the case study of the FIFA World Cup in Qatar, this report develops a universal blueprint for hoteliers to drive business growth around events. This is achieved by leveraging advanced market, rate, and business intelligence to forecast true demand ahead of an event, effectively adjust pricing and marketing strategies, and finally, analyse business performance to refine strategies for commercial success.