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An exclusive eBook from OTA Insight

We explore the challenges - and opportunities - of parity in conversation with hospitality professionals operating at different scales.

Download the eBook

Trusted by over 40,000 hotels in 168 countries

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Crowne-Plaza
Carloson
Red
NH
Holiday-Inn
Made-Lousie
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What is in the eBook?

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Chapters include:
  • A review of the current state of parity.
  • The challenges of managing parity for different categories of hotel.
  • Techniques to manage parity.
  • Using social media for revenue and reputation.
  • Negotiating contracts with channel partners.
  • Dealing with wholesalers.

Each comes with a digestible key takeaway or two.

Why should I read it?

cycas-south-point-suites

Disparity - the difference between quoted prices on hotels’ own websites and those shown by online travel agents (OTAs) and other third-party channels - continues to affect hotels broadly and across the board.

As the online distribution landscape evolves, so must strategies to manage rate parity. Hotels are faced with daily distribution decisions that have long-term impact on profitability. There are choices as far as how much inventory to distribute at what price on which channel; there are choices when it comes to signing, and fulfilling, contracts with new and existing partners.

Read this eBook to see how two leading practitioners from very different hotel chains deal with the daily challenges of parity management, and how they maintain profitability without sacrificing reputation or guest experience.

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