Each comes with a digestible key takeaway or two.
Disparity - the difference between quoted prices on hotels’ own websites and those shown by online travel agents (OTAs) and other third-party channels - continues to affect hotels broadly and across the board.
As the online distribution landscape evolves, so must strategies to manage rate parity. Hotels are faced with daily distribution decisions that have long-term impact on profitability. There are choices as far as how much inventory to distribute at what price on which channel; there are choices when it comes to signing, and fulfilling, contracts with new and existing partners.
Read this eBook to see how two leading practitioners from very different hotel chains deal with the daily challenges of parity management, and how they maintain profitability without sacrificing reputation or guest experience.
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