Since COVID-19 began reaching critical mass across Northwestern Europe, hotels have had to figure out how best to navigate this unpredictable environment. They have reacted by changing their cancellation policies and flexible room rates. 

Rate strategies are now highly variable between different regions, countries, cities and even hotel types. Hoteliers need to have an understanding of how their market is reacting at a given time. In this report we explore the key rate trends across Northwestern Europe and make clear what approach needs to be taken to drive revenue.