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An exclusive eBook from OTA Insight

Aligning revenue and marketing can deliver greater revenue results for hotels but is easier said than done. This guide will set you and your colleagues off on the right track.

Download the eBook

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What is in the eBook?

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Chapters include:
  • Bridging the gap between revenue and marketing
  • Nurturing a new mindset
  • Leveraging your data - and sharing your analysis
  • Considering non-price offers
  • Refining your measurement models
  • Bringing it all together

And the book concludes with a simple action plan checklist.

Why should I read it?

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Hotels of a certain size face a familiar struggle: maintaining open and effective communications between revenue management and marketing. This disconnect leads to less collaboration and more competitiveness across functions, negatively impacting on performance.

But these roles are mutually beneficial: both use data and a creative mindset to create revenue opportunities, and these should align perfectly across revenue and marketing.

In this eBook we outline how valuable the overlaps are and identify some starting points to increase collaboration - and ultimately help each role thrive. When marketing and revenue management work together, it’s far easier to outpace expectations and deliver more revenue. Follow our guide: it’s easier than you think...

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