Shifting your budget to direct - not a fad

What is in the white paper?

  • An overview of hoteliers' increasing efforts in direct booking campaigns.
  • A review of their success, presenting a nuanced picture of the issue.
  • A discussion on whether and how you can apply this to your own hotel.
  • Tips on the tools you can use to gain actionable insight in this area.

Download the white paper

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Why should I read it?

Ever since OTAs started to revolutionise the way customers book rooms, revenue managers have had to balance the tradeoff between the high volume of business they generate versus the lower per-room profit when compared to direct bookings. There's a growing trend to drive direct bookings. This white paper investigates the evidence, providing you with a springboard to reconsider your own channel strategy.