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What is in the report?

  • Examination into historic, current, and future hotel room prices in destinations throughout the United States
  • Analysis of OTA and meta hotel search volumes for major cities across the United States
  • Examination into the use of discounting, semi-flexible, and non-refundable rates across the United States
  • Impact of major events on room pricing in key locations across the United States

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Why should I read it?

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Travel is roaring back and US travel in particular is surging once again. Our data shows a broad based recovery in US hotel room prices, with some destinations that are home to a classic mix of sun, sea and sand, far exceeding 2019 rate levels. Are your room prices in line with the market?

Hoteliers need to maximise what is set to be a strong period of demand across the US - especially as the longer-term outlook may see a softening of consumer demand due to the realities of inflation and lower GDP growth.

In this report we explore the key room pricing trends across the United states, divergent rate strategies, the impact of major events; and make clear what approach needs to be taken to drive business growth.