Navigating the changing distribution landscape

What will you learn in this on-demand webinar?

  • Trends in the changing hospitality and online travel industries
  • The importance of business segmentation, target markets and channel performance analysis
  • Online channels and new players disrupting the market
  • OTAs and metasearch: key to shopping behaviour
  • Tips and tricks on how to optimise your distribution mix, increase direct bookings and maintain rate parity 

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Why should I watch this webinar?

This webinar will improve your understanding of the ever-changing global online distribution market, and how to use data to optimise your online channels and maximise the revenue of your hotel. 

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