OTA Insight has partnered with Benchmarking Alliance, supplier of hotel market data and benchmarking solutions. As a part of the partnership, OTA Insight users will be offered in-depth, actionable insights with access to Benchmarking Alliance’s benchmarking data regarding occupancy, RevPAR, and ADR indexes. As a second step, Benchmarking Alliance clients will be able to see OTA data, both historical and future best available rates.
The partnership follows both OTA Insight CEO Adriaan Coppens and Benchmarking Alliance owner Perra Pettersson being selected as two of the ‘Top 20 Extraordinary Contributors to the Hospitality Industry in Sales, Marketing and Revenue Management’ by HSMAI. These awards certified their expertise and the synergy between two likeminded businesses.
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