27 June 2018
Today we publish a digestible infographic on the state of parity and parity performance in North American hotels.
Covering the first quarter of 2018, the new infographic (PDF) contains bar charts and stats, as well as a list of OTAs ranked by their contribution to rate disparity in the North American hotel industry.
This information is distilled from the full OTA Insight Hotel Parity Report - North America, published last week at HITEC Houston to coincide with our launch of Parity Insight, the new tool from which we compiled the data.
Feel free to share it with your colleagues and network.
Parity Insight's user-friendly dashboard helps hoteliers better control distribution and helps to manage their reliance on OTA business. The business intelligence solution tracks where hoteliers are losing valuable revenue and finds all discrepancies between their brand and third-party channels. Through Parity Insight, revenue managers are able to view historical parity issues to monitor the evolution of their performance, track future parity issues up to 12 months in advance, as well as monitor real-time updates on how rates are appearing on OTA and metasearch websites.
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