The current state of parity to be revealed for the French and European market.
London, November 8, 2018 - OTA Insight, the cloud-based data intelligence platform for the hospitality industry and finalist for the Equiphotel Innovation Awards (for innovative technologies and companies that revolutionises the way hotels work), today announced its plans to present findings from their first-ever France and European Hotel Parity Report at EquipHotel, Paris on Monday, November 12 5:00pm at Hall 7.3, Studio18 - The Digital Rooftop. Attendees will also be able to get a copy of the report at OTA Insight’s stand, C68 Hall 7.3.
The France and European Hotel Parity Report provides a deep-dive into market trends affecting rate parity for hotels, including:
- European parity performance trends
- Parity performance of Major Chains versus Independents and Local Chains
- Rate variance breakdown
- Contracted versus non-contracted channel performance
- Parity performance by channel
Findings from the European Hotel Parity Report:
Results from OTA Insight's first-ever France and European Hotel Parity Report have found that price parity is a major issue for European hoteliers. 52 percent of the time, OTA rates were more competitive than an Independent or Local Chain hotel's website rate, whilst in Major Chain Hotels this occurred 44 percent of the time. The report also reveals the leading channels where these parity issues occur, with eSky topping the list for Independent Hotels and Local Chains as well as across Major Chain Hotels. The full report will provide a complete breakdown on parity for the French and European markets.
The report was compiled from data generated from OTA Insight’s online intelligence platform Parity Insight. The user-friendly dashboard tracks where hoteliers are losing valuable revenue and finds all discrepancies between their brand and third-party channels. Through Parity Insight, revenue managers are able to view historical parity issues to monitor the evolution of their performance, track future parity issues up to 12 months in advance, as well as monitor real-time updates on how rates are appearing on OTA and metasearch websites.
“Our European Hotel Parity Report was created to empower revenue managers and give them more control of their overall parity performance,” says Gino Engels, Chief Commercial Officer and Co-Founder of OTA Insight. “Whether you’re an independent or major hotel chain, the report will walk you through where and why parity issues arise, as well as the next steps towards a solution.”
The France and European report will be available for download here.
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