28 February 2019
Hoteliers to benefit from enhanced rate intelligence with the ability to analyse parity information on their selected source markets on the Rate Insight platform ahead of ITB Berlin
Dallas and London, Feb. 28, 2019 – OTA Insight, the cloud-based data intelligence platform for the hospitality industry, today announced an important new add-on to Rate Insight, its industry leading rate and market intelligence platform. The Parity Point of Sale (POS) add-on will allow hoteliers to investigate rate disparity in different geo-specific source markets. The OTA Insight team will be showcasing these key product updates at ITB Berlin from March 6-10 at 112b (Hall 10.1).
As a hotelier, it’s vital to have a dynamic, real-time view of pricing on different points-of-sale across distribution channels. This update has been built in direct response to this growing industry-wide need for more than one geo-specific vantage point.
For strategic reasons, Brand.com and OTAs often display prices that change according to the country-level information in a user’s IP address. But what happens when disparity arises between the rates shown on a hotel’s booking engine and a third-party channel for such source markets?
With unlimited live-shopping, this new add-on helps identify these geographic discrepancies. Tapping into select source markets in North America, Europe and Asia - it offers actionable proof of disparity for revenue and distribution managers, helping minimise revenue loss and maximise profit.
“As distribution strategies become more sophisticated based on geographic and demographic targeting, it’s critical our users have access to the data and tools to make effective decisions,” says Sean Fitzpatrick, CEO at OTA Insight. “Offering this unique geo point-of-sale feature ensures our users have the most comprehensive market intelligence available to drive actionable insights that really inform their revenue strategy.”
OTA Insight serves single properties and multi-property groups, allowing clients to make smarter pricing and distribution decisions, working with more than 40,000 properties globally it continues to innovate its suite of revenue management solutions in line with changing customer needs and trends.
During the conference on March 6th and March 7th, OTA Insight and Travel Tripper are hosting a series of ITB Tech Talks, where industry representatives will participate in 18 discussions on a wide array of trending topics such as revenue management, hospitality tech, data science, guest experience and much more. Click here to reserve your spot today at stand 112.
To book a meeting with the OTA Insight team during ITB Berlin, please visit this link.
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