27 September 2017
Hotel uses 100 percent of profits to improve local education opportunities and break cycle of poverty
London, U.K. & New York, NY September 27 – OTA Insight, the easy-to-use, cloud-based revenue management solution for hotels, resorts, apartments and more, has offered their professional services to Hotel con Corazón in Nicaragua for free to aid efforts in bringing positive economic change to the local community. A unique social enterprise, the hotel based in the tourist hot spot of Granada, reinvests 100 percent of its profits in improving education opportunities for the country’s youth.
OTA Insight, which works with top hospitality brands all over the world, provides technology that drives occupancy through competitive pricing using the latest data and business intelligence available. The platform will help Hotel con Corazón maximise revenue potential and fund initiatives. Immediate goals include improving the training of educators, increasing tutoring opportunities, creating parent workshops, and offering advanced education scholarships.
“Since we launched we have had the opportunity to work with a growing number of diverse hotel groups,” says Andy Tam, Head of Marketing at OTA Insight. “To be able to apply our experience and expertise for such a worthwhile project and support its charitable efforts to drive education in Nicaragua was an opportunity we felt compelled to support. We look forward to continuing to work alongside the team and supporting its further growth in the future.”
According to the 2015 United Nations Human Development Index Report, the primary school dropout rate in Nicaragua is 51.6 percent. Additionally, many students in school are well behind what is expected for their age group. Hotel con Corazón strongly believes that the cycle of poverty can be broken through improved education. Often called the nicest boutique hotel in the centre of Granada and offering top amenities to its guests, Hotel con Corazón has used its profits to provided tutoring to 414 children at two local schools. Their program has also granted 14 secondary and 29 university scholarships, according to their 2016 impact study.
“We are moving from fixed to variable pricing, thanks to OTA Insight,” says Marcel Zuidhof, founder of Hotel con Corazón. “Their easy-to-use pricing and distribution tool gives us insight in the Nicaraguan hospitality market, so we can adjust our pricing based on market demand. Thank you, OTA Insight, for your generous support.”
About OTA Insight
OTA Insight delivers innovative, easy-to-use, cloud-based revenue management solutions to hotels, resorts, apartments, hostels and accommodation businesses globally. With live updates, 24/7 support from our customer success team, and a highly-intuitive and customisable dashboard, OTA Insight integrates with other industry tools including hotel property management systems, leading RMS solutions and data benchmarking providers.
OTA Insight’s team of international experts are based all over the world, including the UK, US, France, Germany, Belgium, Spain, Italy, Peru, Mexico, Singapore, Australia and India, that supports over 16,000 properties in over 134 countries. For more information, visit www.otainsight.com and follow us on Twitter @otainsight.
About Hotel con Corazón
Hotel con Corazon is a ‘hotel with a heart.’ It contributes to sustainable development by investing in education and employment, with the hotels as the inspiring hearts. All profits will go towards various projects stimulating children in countries in development to go to school and effectively and successfully complete their education. Additionally, the hotels provide jobs, directly and indirectly, in countries focused on redeveloping themselves. All of these things combine to provide a better future their peoples. Visit us at www.hotelconcorazon.com
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