ReConnect virtual launch will host demonstrations on OTA Insight’s latest developments: Global Market Insight, Rate Strategy and Market OTB Forward Looking Benchmark.
London, Denver & Singapore – OTA Insight, the cloud-based data intelligence platform for the hospitality industry, announces today the launch of three innovative new features that have been developed to empower hoteliers to better navigate the recovery period and beyond. The Rate Insight and Market Insight product features, and data project will be officially showcased at OTA Insight’s digital ReConnect event on July 22nd, with dedicated sessions in the APAC, EMEA and AMER regions..
ReConnect, a forty minute virtual launch event, will feature OTA Insight product experts who will present developments and their respective benefits. These new features, paired with the interactive map data project, have been designed to tackle unique challenges the pandemic has presented to hoteliers; all combining to equip hoteliers with a more comprehensive and effective strategy to tackle recovery and beyond. Global Market Insight tracks global recovery and spots early signs of demand in select cities; Rate Strategy can uncover your competitors’ discounting strategies, to adjust your own to capture signs of demand, while Market OTB Forward Looking Benchmark measures the effectiveness of your strategy in converting that demand.
“The COVID-19 pandemic has forever changed the hotel industry, compelling everyone to adapt to new conditions and challenges; but this period of difficulty has also shown the resilience of the industry, offered fresh opportunities and sparked a new wave of innovation,” said Ivo Minjauw, Director of Product at OTA Insight. “As market leaders, it’s our mission to support hoteliers in every way possible to succeed in this new business environment. Innovation is part of OTA Insight’s DNA. Through the pandemic we’ve worked tirelessly to develop new features and projects that help hoteliers better navigate recovery with more informed, data-driven decision making. We’re excited to bring the industry together at ReConnect and show how these inventive new developments can empower hoteliers to respond with agility to current challenges and seize opportunities during the travel rebound.”
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