OTA Insight has enhanced its range of intuitive revenue management solutions with the introduction of its new Market Insight offering, designed for those who manage and need to track the revenue of multiple hotels such as regional managers or small chain operators.
The provider of accommodation revenue management tools will be showcasing the capabilities of the new analytics functionality throughout ITB Berlin, from 8 – 12 March 2017.
Market Insight’s innovative functionality has been designed with hotel chains in mind and combines the latest business intelligence and data technologies to allow tracking of a range of properties’ pricing performance in one dashboard. Simplifying management and reporting, the tool provides macro-level analytics that enable users to track multiple properties across a region, city, group or cluster. The same dashboard provides revenue managers with the option to drill down into the performance of individual properties and view competitor pricing.
Fully integrated with OTA Insight’s industry leading Event and Holiday Tracker, Market Insight users are also able to view the potential effects of events in the region. With a comprehensive and continuously updated event database, hoteliers can use the customisable tool to ensure they are continually managing pricing and demand effectively.
Adriaan Coppens, OTA Insight CEO and founder, said:
“This revolutionary new development is the first tool to tackle the issues involved with managing a range of properties. It delivers access to an extensive overview of performance and market trends, as well as single property breakdown, in one easy to navigate dashboard. OTA Insight’s subscribers will be able to maximise more revenue opportunities on both a group and individual hotel level. Developed with the feedback of hospitality professionals who manage groups of hotels, the new functionality is an exciting evolution to our market-leading technology.”
Market Insight is most efficient for those managing or overseeing a range of properties, and provides at-a-glance analytics on how multiple properties within one city or region are performing against competitors. Regional and revenue managers can quickly spot trends and anomalies amongst their own group of properties, and competitors. Reporting is fully flexible by individual hotel and group.
Visitors to the world’s leading travel trade show, ITB Berlin, can experience an exclusive preview of the new Market Insight tool on the OTA Insight stand, number 102 in Hall 10.1. Market Insight will then roll out across OTA Insight platforms later this year.
