2020 was a year like no other, creating a devastating impact on the hospitality industry. For the first time in history, travellers were bound by government restrictions, and hotels had to close in many countries.
Now as we move through 2021 and public-health, and travel restrictions are lifted, there will be an inevitable recovery and rebound for the resilient travel and hospitality sectors.
At OTA Insight, it is our mission to help hotels in every way possible to succeed in this new business environment. To help you navigate through the reopening process, we have created a hub of free, recovery focused materials, which we hope you will find useful as a guide.
“The pandemic has led us down a path to get even smarter on new customer demographics, and that's where Revenue Insight has proved invaluable.”
“We needed to get past the onslaught of cancellations and really focus on identifying new customers. When Revenue Insight was brought forth, we had the flexibility to immediately separate and understand what booking behaviour was taking place.”
“Cancellations are inevitable in this climate. New bookings are what matter. Revenue Insight can hone in on new bookings, the customers that are buying today. There is a critical need to understand that value.”
With light at the end of the tunnel, it’s time for you to look forward, plan your recovery strategy, and consider how to be successful in a new normal.
Despite lockdowns still in effect across many countries, most are planning to have much of their population vaccinated in the coming months. Hotels will re-open, travel will start again and demand will gradually come back - but it will be a very competitive world.
So, what are the most important post-pandemic changes that hoteliers must adapt to in this new environment?
It may be many years before the hospitality industry has fully “recovered.” So it might be tempting to keep costs low and wait it out. But, hoteliers looking to position their properties as leaders in their markets are preparing now.
The landscape has shifted and hospitality may never look the same. To set yourself up for success in this new normal, you must adapt to meet evolving industry trends.
Here are seven trends hoteliers must understand and attack with strategies over the short and long term.
This informative webinar, shows you how to to leverage forward-looking data to get ahead of the competition, align your commercial teams, and better anticipate changing consumer behaviour. Watch this on-demand webinar to learn:
The COVID-19 pandemic and resulting global travel lockdown has caused widespread disruption to the hospitality industry.
Historical and on-the-books data has been rendered ineffective, meaning revenue teams need to reinvent their strategies. This white paper investigates:
This thought-provoking presentation outlines how you can utilise forward looking data to succeed in this new era of management. Access the entire presentation now and find out:
Key Challenges - what’s worse than no data? The wrong data.
Throughout 2021, travel will be heavily influenced by government regulations. It will be a challenging time and without the proper business intelligence data, it will be difficult for hotels to forecast, plan and outline budgets – since demand patterns and consumer booking behaviour have changed significantly.
While the travel and hospitality landscape will likely never be the same again, this can be viewed as a new era for the sector full of opportunities. At OTA Insight we believe that there a number of areas to unlock, including:
Hoteliers will need data more than ever to make informed decisions, since historical patterns, year over year trends and traditional demand drivers are no longer as relevant.
In many cases, hotels have had to reduce the size of their workforce, but the work remains the same. More work is now required from team members, with fewer resources available. However, technology can be used to ease the operational burden, enhance time efficiency and facilitate smarter revenue decisions.
With Market Insight we have the only product available on the market that identifies demand based on forward looking data, so you can get ahead of the booking curve in a highly competitive market.
OTA Insight’s full-stack set of innovative solutions offer a proactive, data-driven approach to perfectly position hotels in this new business environment and seize upon emerging revenue opportunities.
The industry's first predictive market intelligence solution that captures hotel booking intent in real time to uncover new revenue opportunities.
Make smarter pricing decisions. Get real-time rate intelligence with the industry’s leading hotel rate shopper.
The end-to-end solution for groups and chains to track hotels’ parity performance, efficiently manage online partnerships and solve the right parity issues across OTAs and metasearch.