With so many factors impacting revenue management, the key is understanding how you can optimise and leverage them.
Your ADR refers to the average income a paid room earns over a period of time, and it’s another key performance indicator that is regularly used to measure the success of a hotel. If you notice that your ADR is dipping, you need to experiment with pricing strategies and ways to upsell to boost this up. Try upselling guests extras, like a shuttle to the airport, or a ‘champagne breakfast’ package. You can also partner with local tour and activity operators and car rental businesses, and earn commission on each sale.
Your RevPAR is another metric that’s key to indicating how well your hotel is performing. Without measuring it, you won’t have a benchmark from which to improve.
If you see a decrease in RevPAR, here are some ways to get that number going in the right direction: