A predictive market intelligence solution leverages forward-looking search data, so you can more effectively predict demand at your hotel.
Market Insight is the industry's first predictive market intelligence tool that captures hotel booking intent in real time, to uncover new revenue opportunities with forward looking data.
Market Insight utilizes a blend of cutting-edge data sources that aggregate constantly updated and precise search data from various channels, including OTAs, meta searches, global distribution systems (GDS), online reviews, rankings, flight searches, events, holidays, and short-term rental inventory data.
The solution is driven by a unique AI demand segmentation technology, which transforms billions of these forward-looking data points per destination into real-time demand levels, categorized by sub-location, stay patterns, and hotel types.
With lightning-fast, real-time streaming data sources, immediate alerts are generated when there are changes in demand, giving users an advantage in staying ahead of the curve.
This expedites the forecasting process and empowers you to swiftly grasp pre-booking market demand at your property. As a result, you can capitalize on revenue opportunities by adapting your pricing and marketing strategies to meet changing demand.
As budget season is now upon us, it's crucial to assess your tech stack to ensure you are equipped with the industry's best data insights to tackle the challenges and take the opportunities that lie ahead.
Market Insight not only helps you plan for the upcoming year with accurate demand forecasting but improves occupancy and RevPAR at your property.
How do we know that? We conducted a study to find out. Watch the video below to find out more.
The significance of high-quality, forward-looking data cannot be overstated. Not only does it help mitigate risk with effective forecasting, but it also maximizes the potential for growth with a clear return on investment. See for yourself with a free trial.
Now is the time to make smarter technology choices. By doing so, you can optimize your budget, forecast more effectively, and gain invaluable insights to make more informed, data-driven decisions.
These decisions can empower your team to drive business growth in the coming year and perform above the market.