An in-depth hotel industry report that investigates the effectiveness of forward-looking search data when predicting market demand. Discover how this data can be utilised to drive revenue.
The datasets presented in this paper have been retrospectively analysed to confirm positive correlations between forward-looking search data, market demand and resulting hotel occupancy. Our findings reveal that forward-looking search data can in fact effectively predict hotel demand.
Using a predictive intelligence solution like Market Insight, hoteliers can now successfully leverage forward-looking search data to effectively forecast demand levels in their market.
Access the whitepaper now to gain access to comprehensive commercial strategies, backed by predictive market intelligence. These include targeted incentives, offers and packages, and new pricing strategies to improve business performance and grow market share.
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