In this whitepaper, we examine the relationship between short-term rental reservations and hotel demand, focusing on how they influence occupancy rates in the hospitality industry. In-depth research, reveals a significant correlation that suggests short-term rentals are typically booked earlier than hotels.
When analysing hotel and short-term rental data, our data science team has uncovered a game-changing trend for the hotel industry - short-term rental bookings start to pick up before hotel bookings in most major markets.
You can now gain a competitive edge over your traditional compset by monitoring short-term rental occupancy in Rate Insight+, as it indicates when hotel demand will pick-up in your market.
You can then adjust your pricing and marketing strategy for the appropriate periods of time ahead of your competition.
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